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Morris Sallick Industrial Supplies, Inc. (MSIS) was founded in 1991 in Miami, FL., by Mr. Morris Sallick, a mechanical engineer by trade with many years experience in maintenance and management of industrial plants in the petroleum, chemical, and food/beverage industries. It is a family owned company with offices in Miami - FL., Managua - Nicaragua and with personnel throughout the Central American region.
The Miami office specializes in providing mining/construction heavy equipment spare parts to customers all over the world and our Central American operations specializes in providing goods and services to specific industries specially focused on the following industries: Cement/Mining, Power Generation/Refineries, Sugar factories, Food/Agro/Beverage industries.
The goal of our Central American operations is to become comprehensive suppliers to the above mentioned industries while providing industry specific experts in each of the Central American countries. In other words we strive to provide a one of a kind customer service experience with a combination of 1) having a wide product offering to a specific industry, 2) the products that we represent have to be top quality products 3) by hiring/partnering with a seasoned senior engineer with a lifetime of experience in that specific industry and 4) by doing this in every single country in Central America our engineers would get to spend 80% of their time dealing with a few key customers and thus be able to provide a unique customer service experience not yet experienced in our region.
This plan came about when we originally asked ourselves what it would take to provide a unique customer service experience, our answer was that the ideal customer service experience would be to put a industry expert engineer inside every single one of our customer's plants on a full time basis. In order for this to work we would have to expand the number of lines that we handle and ideally we would represent manufacturers for most of the equipments that are used in that specific industry - that we call being a comprehensive supplier. In order to have an industry expert engineer spend 100% of their time inside one plant the operation would have to make economic sense, this means that the plants have to be large enough to economically support our operation. In Central America there are only but a few plants that meet this criteria so we had to make an adjustment to our plan and instead of tending to only one client we had increase the number of clients to a number that would economically support our operation but taking into account that we have to maintain a our goal of providing a unique customer service experience.
Our industry expert engineers are mostly mechanical engineers so in order to truly become comprehensive suppliers we had to create an electrical/electronic engineering division, this division is based in Nicaragua and in this country we stock components such as breakers, contactors, electric motors, variable frequency drives, etc.; this division designs and fabricates motor control centers, switchgears, governors control systems, power factor correction equipment, plant automation equipment, Scada systems, etc. We are also authorized integrators for Siemens, Allen-Bradley and Eaton/Cutler-Hammer/Moeller. In addition to placing industry expert senior engineers in each country covering each of the industries that we service (cement/mining, power generation/refineries, sugar industries and food/agro/beverage industries) we also placing an automation/integration/instrumentation expert in each country to complement our mechanical engineers in each of the industries that we service.
Our goal is to provide a unique industry centered customer service experience by having industry expert personnel tending to their local clientele without the added expense of having to travel outside of their own countries. We are looking to service the least amount of customers with industry experts in their own fields, ideally we would like to service one customer per expert but whenever that is not possible we increase the number of plants to be serviced until we can have enough clients to pay for our operation but with the goal in mind that we provide a unique customer service experience.
In the near future we will expand out of Central America using the same concept, in Mexico alone we have identified over 100+ companies where we could place one industry specific expert engineer per plant on a full time basis as the industries in this country are much larger than the plants in Central America. We are also planning to someday soon expand into South America and then beyond.
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